CLIENT WORK

TripAdvisor and sub-brands

Not all who wander are lost (in a sea of sub-brands)

CLIENT

TripAdvisor

PROJECT

Brand Design for many, many sub-brands

CHALLENGE AND RESULTS

A leading travel website with more than a dozen sub-brands under its product umbrella needed clear, consistent materials produced for both B2B and B2C audiences.

We defined sub-brand visual standards for multiple business units and applied them to a diverse range of print, digital and environmental projects.

Credits: Work created with a team while at TripAdvisor.

SERVICES PROVIDED

Strategy
Branding
Web Design
Print Design
Infographics

PROJECT

Brand Design for TripAdvisor’s many, many sub-brands

CHALLENGE AND RESULTS

A leading travel website with more than a dozen sub-brands under its product umbrella needed clear, consistent materials produced for both B2B and B2C audiences.

We defined sub-brand visual standards for multiple business units and applied them to a diverse range of print, digital and environmental projects.

SERVICES PROVIDED

Strategy, Branding, Web Design, Print Design, Infographics

TripAdvisor Rentals microsite homepage and resource page

TripAdvisor Rentals microsite

TripAdvisor Rentals collateral

TripAdvisor Experiences infographics

TripAdvisor Experiences mobile booking data infographic

Bokun website and collateral

TripAdvisor Vacation Rentals collateral system

The FlipKey Years

Before FlipKey was fully acquired by TripAdvisor, they were a bootstrapped start-up in need of a consistent visual identity, which I provided through collateral, infographics and brand standards.