CLIENT WORK
Assured Allies
Aging gracefully. Designed boldly.
CLIENT
Assured Allies
PROJECT
Corporate brand architecture & identity ecosystem
CHALLENGE AND RESULTS
AssuredAllies had eight years of deep expertise in the longevity space — but a brand that hadn’t kept pace with the company’s ambitions or its growing family of products. The challenge wasn’t establishing credibility. It was expressing it.
We built a unified brand architecture from the ground up, repositioning the corporate identity and developing distinct but coherent expressions for consumer-facing sub-brands AgeAssured and NeverStop — and launching Longevity Planners as a new line of business within the ecosystem. The result is a brand that finally looks and feels like the category leader it is.
Credits: Work created while Creative Director at AssuredAllies.
SERVICES PROVIDED
Strategy
Brand Architecture
Identity Design
Web Design
Collateral
Logo Design
PROJECT
Assured Allies brand architecture & identity ecosystem
CHALLENGE AND RESULTS
AssuredAllies had eight years of deep expertise in the longevity space — but a brand that hadn’t kept pace with the company’s ambitions or its growing family of products. The challenge wasn’t establishing credibility. It was expressing it.
We built a unified brand architecture from the ground up, repositioning the corporate identity and developing distinct but coherent expressions for consumer-facing sub-brands AgeAssured and NeverStop — and launching Longevity Planners as a new line of business within the ecosystem. The result is a brand that finally looks and feels like the category leader it is.
Credits: Work created while Creative Director at AssuredAllies.
SERVICES PROVIDED
Strategy, Brand Architecture, Identity Design, Web Design, Collateral, Logo Design
NeverStop website
Assured Allies homepage
Longevity Planners website
NeverStop product experience
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