CLIENT WORK

Assured Allies

Aging gracefully. Designed boldly.

CLIENT

Assured Allies

PROJECT

Corporate brand architecture & identity ecosystem

CHALLENGE AND RESULTS

AssuredAllies had eight years of deep expertise in the longevity space — but a brand that hadn’t kept pace with the company’s ambitions or its growing family of products. The challenge wasn’t establishing credibility. It was expressing it.

We built a unified brand architecture from the ground up, repositioning the corporate identity and developing distinct but coherent expressions for consumer-facing sub-brands AgeAssured and NeverStop — and launching Longevity Planners as a new line of business within the ecosystem. The result is a brand that finally looks and feels like the category leader it is.

Credits: Work created while Creative Director at AssuredAllies.

SERVICES PROVIDED

Strategy
Brand Architecture
Identity Design
Web Design
Collateral
Logo Design

PROJECT

Assured Allies brand architecture & identity ecosystem

CHALLENGE AND RESULTS

AssuredAllies had eight years of deep expertise in the longevity space — but a brand that hadn’t kept pace with the company’s ambitions or its growing family of products. The challenge wasn’t establishing credibility. It was expressing it.

We built a unified brand architecture from the ground up, repositioning the corporate identity and developing distinct but coherent expressions for consumer-facing sub-brands AgeAssured and NeverStop — and launching Longevity Planners as a new line of business within the ecosystem. The result is a brand that finally looks and feels like the category leader it is.

Credits: Work created while Creative Director at AssuredAllies.