GoodCell

GoodCell

CLIENT WORK GoodCell A start-up starts again CLIENT GoodCell PROJECT Complete brand overhaul CHALLENGE AND RESULTS An emerging genetics startup needed a complete overhaul of its branding, messaging and visual identity to grow awareness and its customer base. We...
Bicara

Bicara

CLIENT WORK Bicara Building a biotech brand CLIENT Bicara PROJECT Corporate Identity CHALLENGE AND RESULTS A Cambridge-based biotech start-up needed a final brand identity and collateral suite as it began public operations. We finalized the corporate logo and rolled...
Drizly

Drizly

CLIENT WORK Drizly An old bear learns new tricks CLIENT Drizly  PROJECT Corporate Brand Standards CHALLENGE AND RESULTS An established internet brand with a great logo needed streamlining and modernization for their brand visuals and website. We started with an...
TripAdvisor and sub-brands

TripAdvisor and sub-brands

CLIENT WORK TripAdvisor and sub-brands Not all who wander are lost (in a sea of sub-brands) CLIENT TripAdvisor PROJECT Brand Design for many, many sub-brands CHALLENGE AND RESULTS A leading travel website with more than a dozen sub-brands under its product umbrella...